Media culture refers to the ways in which media influences and shapes cultural norms, values, and practices within a society. It encompasses the content produced by various media forms—such as television, film, music, literature, and digital platforms—and examines how these forms of media interact with and impact everyday life, identity formation, social relationships, and public discourse. Media culture includes the consumption of media content by audiences and how this consumption affects individual and collective experiences. It also explores the production, distribution, and regulation of media, considering factors such as technology, globalization, and social change. Overall, media culture is a critical lens through which to analyze the role of media in influencing societal trends and cultural phenomena.
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